Print Mail Campaigns for Heating & Air Companies
Let us manage your next direct mail campaign from start to finish.
Direct mail postcard advertising is a fast, effective and affordable way to grow your heating and air business. Direct mail advertising allows heating & air companies to grow their business while maximizing their advertising dollar. It costs a lot less than TV or radio advertising and your success is tracked and measured.
Heating & air postcard mailers are a great way to get more clients, referrals and listings. PM Campaigns makes marketing for your business easy and gives you more time to focus on your work.
- Use Heating & Air Postcards and Direct Mail to attract new customers
- Increase your customers and job size
- Filter your mailing by age, income marital status, home owners, age of home and much more
- Use our Variable Data Printing Services (VDP) to personalize the information for each mailer
- Introduce new services
- Increase referrals and build trust
- Increase your sales average
- Improve your brand and market share
Click on the following tabs to see how it works.
- Heating & Air Campaign Examples
- Heating & Air Campaign Returns
- Heating & Air Campaign Types
- Heating & Air Campaign Offers
Heating & Air Direct Mail Postcards
Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call, come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each transaction?
In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who acquires a new patient may expect 4 visits a year from that patient and so on.
Heating & Air Campaign Returns
| Amount | Cost | Return | Profit |
|---|---|---|---|
| 1000 | $460 | $500 | $40 |
| 2500 | $1010 | $1250 | $240 |
| 5000 | $2000 | $2500 | $500 |
| 10000 | $4000 | $5000 | $1000 |
*postage is based on a saturated mailing, 3rd class. Response: 1% or 25 people
For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was $200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.
Heating & Air Campaign Types
There are many options for heating & air businesses to customize their mailing campaigns.
| Type | Target |
|---|---|
| Loyalty Mailing: | Keep in touch with your list of clients and get more referrals |
| Every Door Direct Mail (EDDM): | Save money by mailing to everyone in a specific area |
| New Move Mailing: | Welcome your new neighbors with a coupon |
| Targeted Consumer Mailing: | Pick and choose your data to reach the most ideal client for you |
Heating & Air Campaign Offer Examples
- FREE Service Calls
- $99 Maintenance Tune Up
- $300 off of a new heating or cooling system
- $50 off any repairs
- Rebate Notification
Let's Get Started!
We appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else.
We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.