Print Mail Campaigns for Non Profit Associations

Let us be your single-source for managing your next direct mail project from start to finish.

Whether you are providing information to your members or appealing for donations and gifts, PM Campaigns has the experience to support every aspect of your project.

Your lists are perfectly secure in our protected servers, we offer data services to maintain your list in-house and have the resources to keep track of your past donors if they move. From appeal letters with business replys or donation forms and envelopes, we are well prepared to accommodate your needs.

Our non-profit clients trust us to provide the highest quality of product while helping keep the costs as low as possible.

  • Use Campaign Postcards and Direct Mail to attract new parishoners
  • Filter your mailing by denomination, age, demographics and much more
  • Use our Variable Data Printing Services (VDP) to personalize the information for each mailer
  • Increase donations

Click on the following tabs to see an example.
  • Campaign Examples
  • Campaign Returns
  • Target Audience
  • Mailing Lists

    Example: Non-Profit Postcard Mailer:

    Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call, come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each transaction?

    In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who acquires a new patient may expect 4 visits a year from that patient and so on.

Campaign Returns

Amount Cost Return Profit
1000 $460 $500 $40
2500 $1010 $1250 $240
5000 $2000 $2500 $500
10000 $4000 $5000 $1000

*postage is based on a saturated mailing, 3rd class. Response: 1% or 25 people

For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was $200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.

Target Audience:

Determining who you should advertise to.

Generally we can acquire list information about individuals based on their age, income, location, home value, length of resident, gender, ethnicity and more.

You may want to use one or more of these demographic selects to pinpoint specific individuals based on your particular company position, product or service. You may also want to mail to everyone within a range of your company location.

Mailing Lists:

Lists that provide demographic information are called consumer lists and range from $20.00 to $30.00 per thousand.

Lists that include all residents or business locations are called occupant lists and range from $10.00 to $15.00 per thousand.

Occupant lists may or may not have an actual name included with the address. Additionally, there is a program available called "saturation mailing" or "every door direct mail" which allows you to mail to everyone within a certain area without the need for a list.

Let's Get Started!

We appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else.

We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.

If you would like a quote on any of our services or would like to have a specialist get in touch with you, please fill out the following form.