Print Mail Campaigns for Political Campaigns

political campaign direct mail

Let us manage your next political direct mail campaign from start to finish.

Direct mail postcard advertising is a fast, effective and affordable way to grow your political campaign. Direct mail advertising allows politicians to boost their returns while maximizing their advertising dollar. It costs a lot less than TV or radio advertising and your success can be tracked and measured.

Political campaign postcard mailers are a great way to get more clients, referrals and listings. PM Campaigns makes marketing for your campaign easy and gives you more time to focus on the important stuff.

  • Use political campaign postcards and direct mail to attract new customers
  • Get more returns by reaching more people in targeted areas
  • Use our Variable Data Printing Services (VDP) to personalize the information for each mailer
  • Filter and customize your mailing by hundreds of different demographics

  • Click on the following tabs to see how it works.
    • Political Campaign Examples
    • Political Campaign Returns
    • Political Advertising Options

      Political Direct Mail Postcards

      Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call, come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each transaction?

      In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who acquires a new patient may expect 4 visits a year from that patient and so on.

    Political Campaign Returns

    Amount Cost Return Profit
    1000 $460 $500 $40
    2500 $1010 $1250 $240
    5000 $2000 $2500 $500
    10000 $4000 $5000 $1000

    *postage is based on a saturated mailing, 3rd class. Response: 1% or 25 people

    For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was $200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.

Political Advertising Options

There are many options for political campaigns to customize their direct mailing advertising.

  • A bio piece that talks about the candidate
  • A name ID piece that raises the name ID of the candidate
  • A comparison piece that presents a comparison of your candidate and his opponents
  • A negative piece talks about how your opponent is NOT qualified on certain issues
  • An endorsement piece is sent to tout a major endorsement of a candidate

Let's Get Started!

PM CampaignsWe appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else.

We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.

If you would like a quote on any of our services or would like to have a specialist get in touch with you, please fill out the following form.