Let us manage your next direct mail campaign from start to finish.Direct mail postcard advertising is a fast, effective and affordable way to grow your automotive business. Direct mail advertising allows repair shops to grow their business while maximizing their advertising dollar. It costs a lot less than TV or radio advertising and your success is tracked and measured.Automotive postcard mailers are a great way to get more clients, referrals and listings. PM Campaigns makes marketing for your business easy and gives you more time to focus on your work.
Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call, come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each transaction? In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who acquires a new patient may expect 4 visits a year from that patient and so on.
*postage is based on a saturated mailing, 3rd class. Response: 1% or 25 people
For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was $200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.
There are many options for realtors to customize their mailing campaigns.
We appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else. We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.
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