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Print Mail Campaigns for Pool Service Companies

Let us manage your next direct mail campaign from start to finish.

Direct mail postcard advertising is a fast, effective and affordable way to grow your pool service business. Direct mail advertising allows pool service companies to grow their business while maximizing their advertising dollar. It costs a lot less than TV or radio advertising and your success is tracked and measured.

Pool service postcard mailers are a great way to get more customers and referrals. PM Campaigns makes marketing for your business easy and gives you more time to focus on your work.


  • Use Pool Service Postcards and Direct Mail to attract new customers
  • Get more business by reaching more clients in targeted areas
  • Use our Variable Data Printing Services (VDP) to personalize the information for each mailer
  • Filter your mailing by age, presence of pools, income and much more
  • Increase referrals and build trust
  • Increase your sales average

Click on the following tabs to see how it works.
  • Pool Company Campaign Examples
  • Pool Company Campaign Returns
  • Pool Company Campaign Types
  • Pool Company Campaign Offers

    Pool Company Direct Mail Postcards

    Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call, come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each transaction?

    In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who acquires a new patient may expect 4 visits a year from that patient and so on.

Pool Company Campaign Returns

Amount Cost Return Profit
1000 $460 $500 $40
2500 $1010 $1250 $240
5000 $2000 $2500 $500
10000 $4000 $5000 $1000

*postage is based on a saturated mailing, 3rd class. Response: 1% or 25 people

For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was $200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.

Pool Company Campaign Types

There are many options for realtors to customize their mailing campaigns.

Type Target
Loyalty Mailing: Keep in touch with your list of clients and get more referrals
Radius Mailing: Save money by mailing to everyone in a radius around your area
New Move Mailing: Say hi to your new neighbors with a targeted mailer
Targeted Consumer Mailing: Pick and choose your data to reach the most ideal client for you

Pool Company Campaign Offer Examples

  • $99 off all repairs
  • 15% off of new pool installation
  • FREE month of pool cleaning service
  • FREE Estimates

Let's Get Started!

We appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else.

We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.

If you would like a quote on any of our services or would like to have a specialist get in touch with you, please fill out the following form.