Print Mail Advertising for Restaurants

restaurant advertising postcards

Let us manage your next direct mail campaign from start to finish.

Direct mail postcard advertising is a fast, effective and affordable way to grow your restaurant business. Direct mail advertising allows restaurant owners to grow their business while maximizing their advertising dollar. It costs a lot less than TV or radio advertising and your success is tracked and measured.

Restaurant postcard mailers are a great way to get more clients, referrals and listings. PM Campaigns makes marketing for your business easy and gives you more time to focus on your work.

  • Use Restaurant Postcards and Direct Mail Advertising to attract new customers
  • Get more business by reaching more clients in targeted areas
  • Use our Variable Data Printing Services (VDP) to personalize the information for each mailer
  • Increase customer counts, average tickets and word of mouth
  • Filter your mailing by age, income, # of kids, ethnicity and much more
  • Retain more customers
  • Fill empty tables on slow days
  • Increase your sales average

Click on the following tabs to see how it works.
  • Restaurant Campaign Examples
  • Restaurant Campaign Returns
  • Restaurant Campaign Types
  • Restaurant Campaign Offers

    Restaurant Direct Mail Postcards

    Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call, come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each transaction?

    In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who acquires a new patient may expect 4 visits a year from that patient and so on.

Restaurant Campaign Returns

Amount Cost Return Profit
1000 $460 $500 $40
2500 $1010 $1250 $240
5000 $2000 $2500 $500
10000 $4000 $5000 $1000

*postage is based on a saturated mailing, 3rd class. Response: 1% or 25 people

For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was $200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.

Restaurant Campaign Types

There are many options for restaurant owners to customize their mailing campaigns.

Type Target
Loyalty Mailing: Keep in touch with your list of clients and get more referrals
Every Door Direct Mail (EDDM): Save money by sending coupons or menus to everyone in a targeted area
New Move Mailing: Say hi to your new neighbors with a free entree
Targeted Consumer Mailing: Pick and choose your data to reach the most ideal customer for you
Radius Mailing: Mail to all or some of the homes in a radius around your restaurant or each location

Restaurant Offer Examples

  • $25 Dinner Special for 2
  • Buy one entree, get second entree half price
  • 20% off entire meal
  • Seniors Discount 15%
  • $10 Lunch Special

Let's Get Started!

We appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else.

We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.

If you would like a quote on any of our services or would like to have a specialist get in touch with you, please fill out the following form.